Apprentices in portrait: Anna, Daria, Dominik, Vanessa
Together with the “Neue Bewegung” and the “Oddity”- advertising agency developed diverse web videos, in which the likeable apprentices report their own development and give an insight in their education. In this way, the fear of application is taken from future school leavers and dm shows it’s different carrier possibilities in an authentic way.
Authentic stories to advance young people – a project, that completely comes up to me.
My tip: Meet Vanessa, Anna, Dominik and others apprentices as well on the webpage of dm: